Neurofinance explains how individual differences like gender, genes, neuroanatomy, and personality affect financial decisions. An attempt has been made in this paper to understand the biological differences with special focus on gender difference for... predicting the behaviour and performance of investors. The study is descriptive in nature and it identified that women are perhaps more risk seekers or takers in societal decision making. High risk aversion is associated with low in-utero testosterone exposure in women. In comparison to that in men risk taking for gains is positively related to basal (salivary) testosterone.Read More...Read Less...

The present study is aimed to assess the impacts of Work Family Enrichment (WFE) and Family Work Enrichment (FWE) on Organizational Commitment (OC) and Organizational Citizenship Behavior (OCB) of Government employees. The data was collected through ... a survey using questionnaires distributed to a total 200 employees of 7 Government Organizations. Analysis was done on the basis of 155 responses received. The adapted versions of the following scales were used to measure the variables: Carlson, Kacmar, Wayne, and Grzywacz, (2006) 18-item scale; Meyer, Allen & Smith (1993) 6-item Organizational Commitment scale and 8- item Organizational Citizenship Behaviour scale by Lee and Allen (2002). The results reveal that both WFE and FWE have a significant positive impact on OCB and OC with small exceptions.Read More...Read Less...

This paper aims to study the Literature relating to determinants of foreign direct investment particularly for South Asian Countries, by identifying empirical studies focused on the selected theme. This paper employs qualitative research method throu... gh a systematic review of literature, which looks at the terms, ‘Foreign Direct Investment determinants’ and ‘South Asia’, aimed at studying the factors influencing the Foreign Direct Investment inflows to South Asian countries. For this purpose, databases like Science Direct, Sage Journals, Emerald Insight and Search Engine Google Scholar were checked with. This paper presents a broad framework on the most recent and relevant research articles on Foreign Direct Investment Determinants of South Asia. Read More...Read Less...

One of the consumer markets with the quickest growth is the cosmetics industry, where customers may purchase ever-new body care items. Due to increasing environmental problems the demand for green cosmetics have also increased in all over the world. ... The purpose of this study is to examine how female consumers view environment and health. The goal of the current study is to better understand how various factors affect female consumers’ intentions to purchase green cosmetics. The study assessed the impact of environmental concern, health consciousness, convenience and branding & labelling on the intention to purchase green cosmetics among the women of Kolkata. Primary data of 100 female participants from Kolkata were acquired for this study using convenience sampling technique. Closed ended questions with single or multiple-choice options were included in the survey questionnaire. Data analysis has been done using SPSS software. To test the hypotheses, correlation and regression analysis was done and the outcomes were interpreted. The study revealed that health consciousness, convenience and branding & labelling depicted a significant impact on the intention among women to purchase green cosmetics. The results aided marketers in coming up with innovative ways to sell beauty products by emphasising sustainability and product safety to appeal to women's attitudes about green cosmetics.Read More...Read Less...

Cryptocurrency is a non-regulated form of currency that has gained popularity due to its potential to disrupt traditional financial systems and provide greater financial inclusion. The cryptocurrency market is much more volatile and riskier than trad... itional markets, and there are various risks associated with it, such as hacking and fraud. The lack of clear guidelines and regulations from governments and financial institutions is a major challenge for the cryptocurrency market. Despite the challenges, the cryptocurrency market has the potential to revolutionize the financial landscape. This paper examines the overall impression of Cryptocurrency in the market, including the lack of clear guidelines and regulations from governments and financial institutions and tries to explore the prospects, risks and drawbacks of crypto market, including the impact on market stability and innovation.Read More...Read Less...